Elaine Pasini
Head of Marketing
About Elaine
I’m the Head of Marketing here at Teal Compliance. With over 15 years under my belt in strategic marketing and comms, mostly within the legal and regulated sectors, I’m all about helping businesses grow and connect with their audience. My passion now is making sure law firms across the UK know how Teal Compliance can really take the headache out of AML, fraud, and regulatory compliance.
I’m a firm believer in putting clients first and understanding the ins and outs of the legal world, so I’m excited to help Teal Compliance make a real difference.
Expertise
As the Head of Marketing at Teal Compliance, I focus on the marketing side of things and work closely with the business development team to connect with law firms across the UK, making sure they know about our AML, fraud, regulatory compliance, and risk management solutions and insights.
I’ve actually spent a good chunk of my career on the fee-earning side of the legal world, working as a Paralegal and Legal Assistant before moving into marketing. So, I’ve been in the trenches, I get the pressures and the day-to-day realities that Teal law firm clients face – especially when it comes to the ever-increasing burden of compliance and regulations.
That experience gives me a real understanding of where the pain points are for lawyers and compliance officers. I know first-hand how time-consuming and sometimes frustrating it can be to navigate AML, GDPR, and all the other regulatory hoops. That’s why I’m dedicated to highlighting Teal Compliance’s expertise and solutions are easy to find and genuinely helpful for the firms that need them.
Bringing that understanding together with over 15 years in marketing, I’ve got a real mix of skills, from the nitty-gritty of digital SEO, running events, and crafting content that actually speaks to people.
Career highlights
My career has shifted whilst working in the legal industry, and I have learned and loved so many aspects of it. From my role as head paralegal at Guinness / Diageo to running my own SEO marketing agency whilst volunteering with LawCare, there are so many highlights to mention.
Having known Amy Bell and the many of the team for a long time now, I feel privileged to be part of the culture here and to help law firms feel safe in their compliance space.